Fernando Nikolic joins us to explore Bitcoin’s evolving narrative from the inside. After moving from Argentina and contributing at Blockstream, he founded Perception, a narrative intelligence platform that tracks and distills real-time conversations around Bitcoin and digital assets.

In this episode, Fernando breaks down why empathy and sharper storytelling have become strategic advantages for Bitcoin adoption. He shares practical lessons on communicating Bitcoin effectively, navigating narrative clarity in an AI-driven world, and what it takes to build in this space. A valuable conversation for founders and builders looking to cut through the noise and shape Bitcoin’s next chapter.

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🌴 Join us at Mita TechTalks 2026 — an invitation-only gathering for executives, family offices, and industry leaders exploring the future of capital through Bitcoin, AI, and Energy. Oct 25-27, Punta Mita. Request your invitation: https://2026.mitatechtalks.com/

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Chapters

00:00 Introduction

06:04 Fernando's Journey: From Argentina to Bitcoin

12:44 Marketing Challenges in the Bitcoin Space

21:00 The Controversy of Bitcoin's Accessibility

27:27 Introducing Perception: A Narrative Intelligence Platform

30:28 Understanding User Needs in Content Creation

36:40 The Rise of Information Tribes

42:32 Bootstrapping a Business: The Entrepreneurial Journey

50:35 Adapting to Rapid AI Evolution

56:01 Communicating the Bitcoin Narrative Effectively

59:17 TechTalks 2026: Exploring Bitcoin's Future

References

Perception MCP - https://perception.toBuild With Bitcoin Podcast - https://buildwithbitcoin.com

https://x.com/basedlayerhttps://x.com/BuildwBitcoin

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❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions, consult a professional.