If you’ve felt uneasy about how visibility works lately, you’re not imagining it.

People aren’t browsing the internet the way they used to. They’re asking full questions — and increasingly, they’re being given one clear answer instead of a list of options. Tools like Google’s AI results, voice assistants, and ChatGPT are quietly reshaping how businesses are discovered.

In this episode, we’re unpacking Answer Engine Optimization (AEO) and what it means for small business owners who want visibility without being dependent on social media.

This conversation isn’t about trends or tech jargon. It’s about clarity — how clearly you explain what you do, who you help, and how you help — and why that clarity is now one of the most important visibility assets your business has.

You’ll learn how AI tools actually decide which explanations to surface, why your podcast and website matter more than social platforms for long-term discovery, and how to start adjusting your content so it’s understandable to both people and answer engines.

1. Why search is shifting from browsing results to receiving answers
2. The difference between traditional Google search and AI-generated answers
3. Why Siri and other voice assistants are increasingly routing questions to ChatGPT
4. What Answer Engine Optimization (AEO) actually is — without the hype
5. How AI uses podcast content (and why audio alone isn’t enough)
6. Why clarity in episode titles and content matters more than cleverness
7. How Christian entrepreneurs can think about visibility as stewardship, not self-promotion
8. A simple, actionable strategy to improve discoverability without posting on social media

Visibility today isn’t about being everywhere.

It’s about being clear enough to be understood when someone is searching for help.

Businesses that explain things well are the ones being surfaced.

If you want help evaluating whether your content is actually clear and discoverable, download the Visibility Checklist here:

👉 jantouchberry.com/visibilitychecklist

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