12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
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12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
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About this listen
Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.
Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues.
Key Points Covered in This Episode
- Why pretty sales pages don’t automatically lead to higher conversions
- How clear copy gives design its structure, hierarchy, and flow
- The role of strategy in aligning copy and design toward a single goal
- What to prioritize first when planning a website, rebrand, or sales page
Connect with Morgan Specht:
- Website
Connect with Shannon Pruitt:
Take Shannon's Brand Challenge here.
- Website
Connect with Emily Reagan:
- Her website
Connect with me:
- Website
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