122. Brand Strategy Workshops 101
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122. Brand Strategy Workshops 101
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About this listen
Let’s demystify the whole workshop thing.
The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary.
In fact they’re one of the fastest ways to build strategic authority.
In this episode I share:
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What a proper Discovery Workshop actually is (and what it’s not)
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The structure that keeps your workshop focused and valuable
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How to manage tangents, surface-level answers and energy dips
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Why questionnaires are a cop out (yep, I said it)
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What to do before and after to strengthen the strategy, and the relationship
Connect with me
Learn Brand Strategy - The Brand Method program
Find me on Instagram
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