128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
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128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
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About this listen
On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segmentation lies in activation and stakeholder alignment, and what Gen Z’s BS radar means for brands trying to earn authentic credibility.
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