137 - Crafting an Effective Sales Coverage Plan - For Sales Leaders
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137 - Crafting an Effective Sales Coverage Plan - For Sales Leaders
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In this episode, we discuss the framework for a sales leader to build a sales coverage model. Even if you are a field seller, you may move up the ranks and be required to own or participate in a sales coverage plan for a company. Listen to a few tips provided from a CRO friend of mine.
Highlights include:
- Market segmentation
- Addressable market strategies
- Define the right sales activities for each segment
- Measuring the right activity for performance
- Managing coverage ratios
- Iterating your plan
- Technology tools
Do you have experience in this area and have lessons learned that you would like to share?
Come join Chris as a guest on the podcast.
Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug
Host Contact Information - Chris Freeman
LinkedIn - http://linkedin.com/in/chrisfreeman
Facebook - https://www.facebook.com/chris.freeman.9461
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