14. Lesley Gulliver
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14. Lesley Gulliver
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Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project.
I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well.
I find understanding brand intriguing and wanted to know more.
While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind !
Not great.
We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.
A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why.
Enjoy.
~
www.engineroomdesign.com
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