#168 - How to Build Global Influence with Christian Muche
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#168 - How to Build Global Influence with Christian Muche
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About this listen
Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.
In this episode of NEW TREND SOCIETY, we sit down with Christian Muche, founder of POSSIBLE and former Yahoo executive, to unpack his journey from running global partnerships with FIFA, to launching massive conferences like DMEXCO, to building one of the most important senior marketing events in the U.S.
We dive deep into how Christian built a powerful U.S. network from the other side of the world, how he convinced Elon Musk to appear on stage and why in-person experiences still matter more than ever in a hyper-digital world.
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