"Shut up and listen".........1st & Sold Community got to hear how those few words help change a young man many years ago to make a path for him to develop young men today. We sat down with the Lexington Golden Bears new Head Coach Brett Mask and was absolutely blown away with his knowledge about football, life, and everything involving a successful program. Mask is super excited and passionate about the opportunity he has to help make an impact on his players, their lives, the Lexington community, and all involved. A great listen and hope you enjoy!

Beau and Tracy sit down to reflect on what has been an unbelievable journey across the Coaches & Community Tour — from Friday night lights to small-town sidelines, they’ve met incredible coaches, players, and fans who make high school football special.

The duo catches listeners up on everything happening through Week 6 of high school football, big region matchups, and how teams are shaping up heading into last part of the season.

Beau and Tracy give an inside look at what’s ahead for 1st & Sold, including exciting updates on the upcoming Player of the Year Banquet, and ways they’re continuing to celebrate local athletes, schools, and the communities we call home.

Tune in, share, and join the journey — where we can make a difference in our communities together with 1st & Sold.

"Loving the game again".........Beau and Tracy with the 1st & Sold Community had a blast sitting with Coach Sammie Coates to talk about his new role as Head Coach, his career, and his thoughts about giving back to high school athletes. His love for the game and his passion to pay it forward to young athletes is amazing. We are excited to see the community, the program, and the athletes experience that passion and able to love the game again. There is a lot of football fans pulling for Coach Coates on this journey. Enjoy!