Brand is far more than a logo—it's the feeling people carry with them. In this episode of 2 CPAs & The Mic, Johnie Hampton joins our hosts and breaks down the difference between brand and marketing. He gives an inside look at his team's collaborative creative process and explains why a humble, people‑first culture consistently outperforms even the best strategies. We also dig into AI as a true copilot—great for research and possibilities but still needing human craft and judgment. Johnie shares his approach to stewarding talent, celebrating employees and their families, mentoring the next generation, and leading with purpose. No matter your role—firm leader, team manager, or "marketer on the side"—you'll walk away with practical insight on strengthening your brand, supporting your people, and communicating with authenticity.

We're back—and grateful. In the season 2 kickoff of 2 CPAs & The Mic, Jeff Frable, Sara Mays & Kristie Porter reflect on growth, vulnerability, and what it means to serve people well. You'll hear about the moments that stretched us in season 1 and the vision driving season 2: connection over complexity, conversation over jargon, and practical guidance you can use today. We preview topics like financial planning, M&A, SOC audits, marketing, and wellness—and wrap with a fun rapid‑fire round. Thanks for listening, sharing, and building this community with us.

Thirty episodes later, we're closing the books on Season 1! Join Jeff, Sara and Kristie as they celebrate the journey from "let's try this" to a full-blown podcast with loyal listeners. In this episode, we share behind-the-scenes stories, favorite moments, and a major life update that will make you smile. Plus, we reveal what's next for Season 2—fresh topics, exciting guests, and a new cadence to keep things timely. If you've ever wondered what makes CPAs human (and hilarious), this is the perfect episode to binge before January 15th when Season 2 drops!