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2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

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 2 Regular Guys... talking decorations, personalization and customization every Friday.2022 Careers Economics Leadership Management & Leadership Personal Success Self-Help Success
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  • Kornit Konnections Recap: What Top Print Shops See Coming Next

    Kornit Konnections Recap: What Top Print Shops See Coming Next
    May 1 2026
    This week on 2 Regular Guys, Aaron takes you inside the recent Kornit Konnections event with exclusive interviews from several large print shops sharing what they’re seeing in the decorated apparel industry right now. From changing customer expectations to new ways shops are creating value, these conversations offer a real-world snapshot of where the market stands today. Aaron also shares his biggest takeaways from the event, trends that could shape the future, and what apparel decorators of every size should be paying attention to now. If you want insight straight from the people doing the work and a practical look at where the industry may be heading next, this is an episode you won’t want to miss. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/aOt7ui715OI Dad Joke Aaron: My wife said quilts are better than duvets. I said you’d better be careful making blanket statements like that. What Top Print Shops See Coming Next Thank Kornit for the invitation and hospitality. Was a beautiful place – Hollywood, FL Impressed by the collaboration – Got to talk to several SuperGamut customers as well – They are solutions providers, not DTF v DTG v Screen etc. Shout out to Justin and Jay from RIP Print. Working on having them on the show soon Draymond John – Shark Tank – Agility. Saying Yes and Figuring it out. Had an awesome idea, but I’ll save that for folks in my free Facebook Group. OSG.link/group Stand Outs Overview: As you heard in the news segment with WIN last week, Kornit Digital just acquired PrintFactory, the workflow and automation platform. This was a theme. Saw a take from MerchTroop in CA that feels spot on. They said: The industry is quietly shifting from a “who has the biggest press” business to a “who has the tightest system” business. Ten years ago, capacity was the advantage. Today, it’s workflow — how fast a shop can quote, proof, schedule, print, and ship. That was the theme of this event: Agility! Faster turnarounds, smaller minimums, and more real-time visibility into orders. MerchTropp said in their Facebook post – it means the competition isn’t the embroiderer across town — it’s any decorator who has built a real operating system behind the scenes. One of the main slides in the opening talk from the Kornit CEO – Said Agility is not a nice-to-have, it’s a must-have. This slide also stuck out to me with real-world applications for our listeners: First, discovery has moved to social media. – The slide says 38% of people discover fashion brands through social platforms. That means customers are not waiting to search for brands anymore. Brands are finding them in Instagram feeds, TikTok videos, Facebook posts, and YouTube content. For decorators, this means your customers need branded content, not just branded products. Second, engagement is happening daily. – Around 50% of U.S. consumers use social media every day. That means brands now have an ongoing relationship opportunity. It is no longer about one campaign or one catalog. People are interacting constantly. Shops that help customers stay visible with merch drops, seasonal campaigns, creator programs, or event apparel become more valuable partners. Third, conversion follows online. The slide says successful fashion brands get 30 to 50% of their online sales through these efforts. In other words, attention can quickly translate into revenue when the systems are connected. Someone sees content, gets interested, clicks a link, and buys right away. If you are an apparel decorator, promo distributor, or print shop, you are not just selling shirts anymore. You are helping customers fuel a marketing engine. Fast turn times, small runs, personalization, ecommerce integrations, and trend-responsive production matter more than ever. The strongest companies in our space can no longer live by Terry’s minimum standard – Do Good Work and Deliver on time! Our role is to help our customers generate demand. Also, they had this big poster board where attendees wrote the things keeping them up at night. I think there is a gold mine of information in this that the regulators can take away: First takeaway: You are not alone. Many shop owners think their worries are unique. They are not. Across the industry, people are dealing with the same pressure points. Sometimes knowing that helps reduce stress and creates perspective. Second takeaway: Focus on what you can control. You cannot control tariffs, politics, or the...
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    1 hr and 21 mins
  • Sustainable Merch That Sells: Real Takeaways from the Summit

    Sustainable Merch That Sells: Real Takeaways from the Summit
    Apr 24 2026
    This week, we welcome back Jay Busselle of Branded Merch Network for a recap of the 2026 Sustainable Merch Summit and a deeper look at what apparel decorators, promo pros, and print shop owners need to know right now. We break down the biggest lessons from the event, what brands are really asking for, and how sustainability is shaping modern marketing conversations. More importantly, we talk about how shops of any size can turn sustainability from a buzzword into a profitable opportunity. From smarter product choices to stronger customer relationships and better storytelling, this episode is packed with practical ideas you can use right away. If you’ve wondered whether sustainability matters to your customers or how to make it work for your business, this conversation is for you. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/OXGK8Lx7zkU Dad Joke Terry: If Farmer A sells potatoes and Farmer B sells corn, What does Farmer C sell? Obviously medicine Farmer C = Pharmacy Sustainable Merch That Sells Terry: Jay, for any of our listeners who didn’t tune in Wednesday, tell us what the Sustainable Merch Summit was all about. So, hit on some of the big takeaways. Anything that the regulators can take away and use from the conversations? Talk a bit about how sustainability plays in marketing today. Give us a rundown of the sponsors. Where can our listeners go back and see the entire two hour event? And we can’t leave without a “what’s next?” Jay, how can our listeners reach out to you and Branded Merch Network? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/4p-PG5lnJ6w OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change
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    50 mins
  • Pricing Without Guesswork: Turning What You Do Into What You Charge

    Pricing Without Guesswork: Turning What You Do Into What You Charge
    Apr 17 2026
    Previously, we talked about what “value” really means in your business. This week, we answer the question everyone is really asking. How do you actually turn that value into pricing that works? If you’ve ever felt unsure about what to charge, worried about raising your prices, or found yourself looking at competitors for answers, you’re not alone. In this episode, we break down why so many businesses undervalue what they offer and how confidence plays a bigger role in pricing than most people realize. We dig into the difference between cost-based and value-based pricing, the warning signs that your pricing might be too low, and how to figure out what your customers are truly willing to pay. You’ll also hear practical ways to communicate your value, so your pricing feels justified, not questioned, and how to raise your prices without losing your best customers. If you’re ready to stop guessing and start pricing with purpose, this conversation will give you the clarity and direction to take the next step. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/DLNbeJGMZro Dad Joke Terry: Someone ripped the 5th month out of my calendar… Terry’s Big Book of Travel Yeah, I’m disMAYed (May is the 5th month for our podcast listeners… disMAYed) What You Do Into What You Charge Aaron: As we talked about 2 weeks ago, Pricing is one of those things that every shop owner knows matters, but too many are still guessing at. Maybe you’re looking at competitors, maybe you’re adding a little margin on top of your costs, or maybe you’re just hoping the numbers work out in the end. The reality is, if your pricing isn’t built on a clear understanding of your value, it’s always going to feel uncertain, and that uncertainty shows up in your confidence, your customers, and your bottom line. On April 3rd, we talked about what value really means in your business. Today, let’s get Erich in here and talk about how to turn that idea of value into pricing that works for our businesses. Why do so many businesses undervalue what they offer? What role does confidence play in pricing? @CindyKightKing Every Item you make is a Custom Product!! Hooping can be so different from brand to brand. Example: SanMar makes a Nice invisible zipper opening, but it can take longer to hoop. Caps: Structure vs Non @CindyKightKing This is just one little piece of the puzzle! @XtraHandz1 Confidence in yourself and the work you produce will help guide you towards the people you need as clients. Why is pricing against competitors often a losing strategy? Adelina Tagaduan Mozayeni, I just quit my job and started focusing on my business full-time! So excited and so scared!!! @dougsobel2571 I work out of my garage, but I spent 10k converting it. epoxy floor installation and mini split AC. @XtraHandz1 It’s good to know the competition you have, but not so good to try to compete against them. Know your costs, overhead, and future growth plans. What are the warning signs that your pricing is too low? @dougsobel2571, if you are quoting and everyone is agreeing and not complaining or you are not losing some jobs, you are probably not charging enough What are the most effective ways to communicate value so price feels justified?How do you raise prices without losing your best customers? @XtraHandz1 Being sincere in what you have to offer to the client, this hits home; they need to believe they are making the correct choice. They will be lifelong clients. What should someone do first if they realize their pricing is wrong today? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/4p-PG5lnJ6w OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up ...
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    1 hr and 12 mins
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