2. The Brand Butterfly - SCV and CLV, really?
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2. The Brand Butterfly - SCV and CLV, really?
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About this listen
How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV). With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon.
Theme music : “So High” by Paul Numi, used with permission.
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