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Dawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina provides insights into the power of organic social media, the pros and cons of selling on Amazon, and the significance of building a relationship-based community over raw data analytics. She also offers practical tips on pre-selling, customer retention, and launching new products tailored to her dedicated fan base.

In this episode….

Who is Elina Panteleyeva, and whom does she serve? (00:41)

Finding and Engaging Your Niche Audience (01:11)

The Power of Niching Down (02:28)

Building Relationships and Humanizing Your Brand (05:12)

The Importance of Behind-the-Scenes Content (06:54)

Leveraging Social Media and Email Marketing (10:27)

Navigating E-commerce Platforms: Amazon vs. Website (12:17)

Developing and Launching New Products (14:40)

Data-Driven Decisions and Customer Engagement (21:10)

Final thoughts and where to connect with Elina (25:10)

Elina Panteleyeva’s Information:

LinkedIn: https://www.linkedin.com/in/elina-panteleyeva-24049ab5/

Website: https://ecomwithelina.com/

Instagram: https://www.instagram.com/ecomwithelina/

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