#232: Content Marketing 101 For Lawyers

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#232: Content Marketing 101 For Lawyers

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Learn why content marketing is a necessity in today's legal market, and the various ways in which to utilize content within your legal marketing. Inside of today's episode with content marketing expert, Stephanie Grober, you'll learn: - How to utilize LinkedIn effectively to become a thought leader, - The difference between SEO & GEO, - How AI is changing the legal content marketing landscape, - How PR placements can establish you as an expert, and - The importance of awards (hint: AI is impacting their importance). *** Join the Success Without Sacrifice Newsletter here: https://www.coursecorrectioncoaching.com/connect/ Chapters

(00:00:00) - How to Win in the World of Law
(00:01:06) - Stephanie Grover on Content Marketing
(00:01:56) - How to Market Yourself on LinkedIn & Content Marketing
(00:08:28) - Generalist vs Specialist: How To Market Yourself
(00:11:30) - How to Write Content for Your Law Firm
(00:15:08) - How to Integrate Content Marketing with Your Business Strategy
(00:17:13) - Credibility and Thought Leadership
(00:18:01) - Bradley: Content Marketing and Public Relations Marketing
(00:22:20) - SEO and GEO: The Future of AI Search Results
(00:24:56) - How are you seeing SEO without the geo?
(00:25:34) - How to Best Utilize SEO for Law
(00:30:18) - Content Marketing: The Awards
(00:31:32) - Do You Need to Nominate for Chambers Awards?
(00:37:34) - 5 Tips for Becoming More Involved in Marketing
(00:41:06) - George on Public Relations
(00:48:37) - How to Get Out of the Hustle

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