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24: The Marcus Sheridan Episode

24: The Marcus Sheridan Episode

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 In this episode of the Huge Transformations Podcast, Sid Graef interviews keynote speaker and best-selling author Marcus Sheridan, known for his book They Ask, You Answer and his newest release, Endless Customers. Marcus dives deep into the changing landscape of trust in marketing, emphasizing why home service businesses must focus on radical transparency and self-service experiences to win customers in 2025 and beyond. Listeners will learn why traditional marketing tactics are becoming less effective in the AI-driven world, how to use video and pricing estimator tools to generate 3–5x more leads, and the "Big 5" questions every business must answer to earn trust and drive conversions. Marcus breaks down the four pillars of a known and trusted brand and shares powerful real-world examples that business owners can implement immediately. If you're a service business owner ready to stand out, dominate your local market, and future-proof your lead generation, this conversation is a must-listen. Resources The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Foundations platform trial offer The Huge Mastermind info page Facebook Group Marcus Sheridan's website Marcus Sheridan on LinkedIn Endless Customers book site River Pools Price Guide AI Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef Outta Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in. The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience. 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Welcome back to the Huge Transformations podcast. This is Sid. I'm your host today, and today we've got a really special treat, and that is Marcus Sheridan. Marcus Sheridan is best known for his, uh, bestselling book. They ask You Answer. He just published a new book in April of this year, 2025, and it's titled Endless Customers. Marcus is going to be keynote. Presentation or the keynote speaker at the huge convention this year in Nashville, Tennessee. Tennessee, uh, August 22nd. 2025. So Marcus is really sharp. When we did this recording, uh, we were actually on our live stream for the huge convention. So it's not a traditional interview like we normally do, but really insightful Guy knows his stuff when it comes to generating customer leads and making sure that your calendar's full. He's got it down. But the most important thing that he teaches is how you can become the most trusted. Company in your industry, in your marketplace, and that carries a value far beyond just getting more leads. So I hope you have the opportunity to take notes or listen to it twice or whatever. 'cause Marcus said really shares some gold and drop some value here that, uh, is hard to overstate. All right, so he is really great. I hope you enjoy everything about this episode. Meet Marcus Sheridan. They ask you answer endless customers. This one is red hot. Talk to you soon. Welcome to the show, Marcus Sheridan. This is the huge live show. I'm really glad you're here. How, aside from the storm at your house, how are things going man? Well, thank goodness for home generators and uh, the thunder is rolling outside. We've got a tree down across the driveway. Uh, but it's all good, man, and I'm excited to be, uh, talking about the subjects that we're gonna be discussing tonight because. It's a big deal. There's a lot of change happening in the world right now. Uh, businesses feel a little bit confused, right? So this is an important time in the history of the world, and there's a lot of opportunity for those that understand how to take advantage of those opportunities. So, yeah, I'm ready to get into it, buddy. Oh, okay. Good. So, excuse me, uh, for those of you joining us live, thank you very much. Our guest tonight as Marcus Sheridan. Marcus, you're gonna be our. One of our keynotes at the huge convention on Friday, August 22nd. I hope I did that. Yeah. August 22nd. And, uh, I'm really looking forward to it. It was a couple years ago, a buddy of mine's got a, a substantial business in Denver. He's like, Hey, you gotta check out this book. You're probably familiar to you. They ask you answer, and this is the first ...
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