Want to take your business to the next level using LinkedIn? In this episode, LinkedIn expert Caroline Pennington shares actionable strategies for building your personal brand and attracting high-ticket clients on the platform. Whether you're just getting started or ready to optimize your presence, Caroline’s advice is practical, proven, and easy to implement. You won’t want to miss this episode, friends!

Here's what you'll learn:

• Why LinkedIn is more relevant than ever for entrepreneurs and service providers
• How to create engaging posts and the best content formats for LinkedIn
• The optimal posting cadence and what types of content to share each week
• Tips for building community and leveraging engagement for growth
• Strategies for networking, landing clients, and even getting featured in top publications—without paid ads

Don’t forget to subscribe for more practical business and content creation tips!

Episode Links & Resources:

• Follow me on Instagram!
• Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course!

Connect with Caroline!

Subscribe to her newsletter on how to leverage LinkedIn.

Website | Instagram

What’s in this episode:

00:00:00 – You’re listening to The Creative Minute with Shana Yurko!

00:00:50 – Why LinkedIn is Important Right Now

00:03:01 – Introducing, my friend, Caroline Pennington

00:03:50 – Caroline’s LinkedIn Backstory and Expertise

00:07:26 – First Steps to Building a Personal Brand on LinkedIn

00:09:30 – Best Types of LinkedIn Content: Video & Thought Leadership

00:10:20 – Posting Cadence and Engagement Tactics

00:14:21 – Community and Algorithm: Engaging on LinkedIn

00:16:27 – Hardest & Most Rewarding Aspects of LinkedIn

00:20:22 – How to Acquire Clients Without “Pitch Slapping”

00:25:36 – Building Resilience: Overcoming Rejection on LinkedIn