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25: Marcus Sheridan Live Interview

25: Marcus Sheridan Live Interview

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 Lightning-in-a-bottle episode. Marcus Sheridan (author of They Ask, You Answer and Endless Customers) breaks down exactly how home service and local businesses can create “oxygen” (leads) on demand—without gimmicks. His playbook: obsess over buyer questions, publish with radical transparency (especially on cost), and build comparison/problem content (“The Big 5”). Layer in self-serve tools like on-site price estimators, and shift your media strategy so video (especially YouTube) becomes the primary trust engine. Marcus also explains how AI is changing search: websites are trending toward bottom-of-funnel while AI and social surface answers up front—so you must send the right “trust signals” across the web to be recommended by AI. He previews two practical levers: PriceGuide.ai (fast, low-cost estimators that lift leads 3–5x) and AITustSignals.com (a 19-point authority audit). Beyond tactics, Marcus shares the mindset that saved his pool company during the 2008 crash: learn faster than anyone, communicate simply, and stay “hungry in prosperity.” He maps the pain→prosperity “pride cycle,” urges leaders to treat drive time as learn time, and credits communication skill as the #1 income lever. If leads have slowed post-COVID “rainbow,” this episode hands you the exact moves to get back to profitable growth—today. Resources: Guest: Marcus Sheridan | LinkedIn They Ask, You Answer Endless Customers Jim Rohn Zig Ziglar Earl Nightingale Daniel Priestley Benjamin Hardy The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Transcript: Sid Graef: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graef outta Montana. Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee. Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses—and they want to help you succeed. Gabe Torres: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Sheila Smeltzer: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in. Sid Graef: Hey my friend. Welcome back to the Huge Transformations podcast. This is Sid, and again, we’ve got a special episode. This was recorded live in person at The Huge Convention, and I got to sit down for almost an hour with our keynote speaker, Marcus Sheridan. Now, you may know Marcus as the author of They Ask, You Answer and his latest book Endless Customers, and he’s a multi-bestseller on the New York Times bestseller list, Amazon bestseller list. But when I introduced him on stage for a keynote Friday, I introduced him and said, “Get ready for lightning in a bottle.” And there is no doubt this man is incredibly sharp. He’s deeply, deeply knowledgeable and experienced in setting up systems that drive leads to your company constantly and forever. So if you ever experienced a shortage of leads, you’re gonna really want to pay attention and take notes to this episode. We sat down for almost an hour and I got some inside, really deep information that he doesn’t normally share. And I hope you enjoy this episode of the Huge Transformations show. Please meet Marcus Sheridan. Sid Graef: So this is the Huge Transformations podcast, and I’m Sid Graef, your host. This is really an exceptional moment because normally we do all of our interviews on Zoom. Marcus Sheridan: Yeah. Sid Graef: And I’m kind of sick of Zoom too, but to have an opportunity to, like, sit in the same room and have a conversation and talk about the journey— Marcus Sheridan: Yeah. We can have our own Joe Rogan experience. Sid Graef: There we go. Let’s—good. Alright, I’ll do my Joe Rogan best and go, “Jamie, pull up that video, do the thing, bring out the cigars.” We’ll be all right. Marcus Sheridan: Yeah. Perfect. Sid Graef: So thanks very much for your time. We’ve got Marcus Sheridan and you’ve got a long bio, which I loved going over this morning, but the short version is: started a pool company, almost went bankrupt, became the largest-trafficked pool website in the world. And you can tell that story. And then you wrote a book about it—They Ask, You Answer. And I would have to guess it changed your life ...
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