258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)
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258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)
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Friend, I bet you're sitting on IP you didn't even know you had.
What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking?
In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way, and what actually turns experience into a real business asset.
We talk about:
- Why most creators accidentally build content libraries instead of business assets
- How your frameworks, methods, and decision-making patterns are the real value in your business
- What changes when your knowledge becomes something that can exist and operate without you
- And why AI is shifting how creators can scale, not just faster, but smarter
If you’ve ever felt like you’re constantly creating but not really building something that lasts, this episode will change how you think about your business — and what you should be focusing on next.
Mentioned in this episode:
AI Clone Implementation Lab
Other resources: Your Expertise Is Intellectual Property (Even If You’ve Never Thought of It That Way)