In this episode, Christina Hawkins breaks down the FTC's recent ruling banning fake reviews and testimonials, a game-changer for the moving industry. Discover why honest reviews matter more than ever and how this ruling impacts moving companies, from potential fines to damage in trust with clients. Christina covers what practices are now prohibited—like buying reviews or suppressing negative feedback—and shares practical tips to authentically generate real, positive customer reviews. Tune in to learn how to build credibility, avoid hefty fines, and elevate your moving business in a market that values trust.

Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.

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