29 - Ken Robertson Talks Tenth Man "Punk Spirit"

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29 - Ken Robertson Talks Tenth Man "Punk Spirit"

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About this listen

Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.
This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.

In the pod, Ken spoke about

how The "10th Man" philosophy is built on contrarianism.
how cultural authenticity is non-negotiable for brands.
the rewards of their long-running partnership with Kneecap
whether or not he will ever write a tell all memoir....

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
Subscribe to The Irish Marketing Podcast Monthly Newsletter
If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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