29: The Matthew Efrid Episode cover art

29: The Matthew Efrid Episode

29: The Matthew Efrid Episode

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 In this episode of The Huge Transformations Podcast, Sid Graef sits down with entrepreneur and franchise builder Matthew Efford, founder of Lighting Pros and multi-location operator of Mosquito Joe. Matthew opens up about scaling from a small, grinding startup to a multi-location enterprise by building strong leadership, clarifying roles, and designing a business that supports, rather than consumes his life. After the heartbreaking loss of his son in 2020, Matthew completely restructured how he works. He shifted from 100+ hour weeks to a life centered around faith, family, and intentional leadership. During this conversation, he shares the systems and mindset that helped him build businesses that run without him, allowing his family to travel over 150 days per year while his teams continue to thrive. Resources: Lighting Pros Franchise Notebook LM Mosquito Joe Two Second Lean Lighting Pros The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook Group – Huge Foundations Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in. Hey, my friends, it's Sid over here at the Huge Transformations podcast. Thanks for joining us this afternoon or today, whatever time it is when you're listening. We've got a great conversation today with Matthew Efford. Matthew Efford has, um, lighting Pros down in Georgia. They've got multiple locations, couple franchise locations. He also runs a Mosquito Joe's operation. But more than that, he's a man of purpose and when you get to meet him and get to know him, you're gonna love how he has redirected his business and his life to support the things that he values in both, which for him, his faith, family, and business. A lot of us say that, but we usually put business first. So get ready for a great conversation and a ton of learning and insight. From my friend and soon to be yours, Matthew Eer. Hey everybody, it's Sid Graff and this is The Huge Transformations podcast. And today our guest is Matthew Eer. Uh, Matthew has got Lighting Pros down in Georgia, is that right? That's correct, course. 'cause you're the mighty Bulldog fan. That's right. Go dogs. Yeah. As well as, uh, was it last year your company was a top in the top 100? I think you replaced number 10. Yeah. Top 10. Yeah. Top 10 of the fastest growing, uh, businesses founded or managed by new JL? Yeah. That's pretty cool. 'cause uh, university of Georgia is no slouch as far as alumni and alumni business owners. Congrats. We, we've been very blessed. Um, it, it, it is foremost God's blessing on our business and then the amazing team that we have and also we've got some incredible customers that, that have supported us from early on, even when we didn't really know what we're doing. They're very gracious. We, we try to do a really good job s the way you wanna be treated. It's one of our core values. So yeah, it, it is been a lot of fun. Yeah. That's wonderful. Um, so we, we'll, we'll start here, uh, without giving the like large introduction, background, 'cause we'll pick all that up, but Sure. When you and I, uh, talked before the huge convention and then not long after, you and your family had just been kind of, I call it the epic road trip you had had committed to spending more time with your family and making memories with your kids. And how long were you guys on the road? Yeah, so, um, we were on the road, we were on the roof for a 45 day stint. Um, and then we, before that we basically, we were gone for two weeks, home for a week, gone for 45 days, home for two weeks, gone for three weeks, home for a week. Going for a week. We we're just kind of on and off the road a bunch. And, um, we will have traveled 120 something days, something like that, 150 days this year by the end of the year. Okay. So, and I'm gonna loop this together. So you have lighting pros, you do holiday lighting, you do landscape lighting. You do permanent lighting. So my assumption was this, oh,...
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