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2mm Shift

2mm Shift

Written by: Josh Beechraft
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About this listen

 The free newsletter podcast that dishes out bite-sized, actually-doable tips to help you cut through the noise, get stuff done, and finally feel like you've got your life together (or at least look like it). We're talking about clearing the chaos, hitting your goals, and getting just a little closer to living your best life—without the nonsense. More freedom, less fluff, and maybe, just maybe, a little taste of that untapped potential we keep hearing about.Copyright 2024 © 2mmShift.com Economics Marketing Marketing & Sales Self-Help Success
Episodes
  • The 2mm Shift: Stop Selling, Start a Revolution

    The 2mm Shift: Stop Selling, Start a Revolution
    Feb 21 2026
    Stop trying to be "liked" by everyone. The brands that win are the ones that pick a fight.

    If you aren't standing against something, your audience doesn't know what it means to stand with you.

    Defining the "Enemy" is the fastest way to turn a passive observer into a die-hard fan.

    Look at how the giants do it:

    Apple vs. Complexity.
    Nike vs. Excuses.
    Liquid Death vs. Boring.
    Dove vs. Perfection.
    Patagonia vs. Waste.
    Tesla vs. Fossil.

    When you name the enemy, you give your audience a reason to choose a side.

    I'm going to show you how to identify your brand's "Villain" and use it to build a tribe that actually gives a damn about what you're selling.

    It's time for a 2mm Shift.

    Marketing isn't about massive overhauls; it's about the tiny, precise adjustments that change the entire trajectory of your business.

    That is exactly what we master in our upcoming workshop.

    Get on the waitlist for the 2mm Shift Workshop here:
    👉 https://2mmshift.me/workshops
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    14 mins
  • The Magic Trick To Solving Most Problems!

    The Magic Trick To Solving Most Problems!
    Nov 14 2025
    This counter intuitive way of getting to a solution is one of the most under estimated and under utilized methods to create clarity, peace and effectiveness in your world.
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    18 mins
  • Right or Rich?

    Right or Rich?
    Nov 4 2025
    Would you rather be right or rich? You wont be both!
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    9 mins
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