In this episode of the Sports Content Gameplan, Danine Cruz, the social media lead for youth and women's basketball at FIBA, shares her journey from a sports-obsessed childhood to working in international sports content. Danine discusses her favorite social media channels and content types, her transition from sports writing to content creation, and her experiences working at FIBA during major events like the World Cup. She emphasizes the importance of authenticity, honoring athletes, and making content fun and relational. Danine also touches on the challenges and rewards of creating content for a global audience and offers valuable insights for aspiring content creators.

Content talked about in this episode:

Camerman: https://vm.tiktok.com/ZNR8YoHwo/

USA / Germany: https://vm.tiktok.com/ZNR82M2uQ/

Luka & fans: https://vm.tiktok.com/ZNR821wF7/

00:00 Introduction and Quick Questions

01:34 Early Influences and Career Beginnings

03:15 Transition to Content Creation

05:14 Creating Viral Sports Content

07:54 Working with Slam and Sneaker Era

11:36 Joining FIBA and First Assignments

15:23 World Cup Experience and Viral Success

23:59 Relatability and Recognition in Content Creation

24:14 Building Quick Relationships with Athletes

26:33 Three Key Tips for Content Creators

31:36 Challenges and Strategies in Content Creation

34:29 Adapting to Generational Differences in Social Media

39:27 Creating Authentic and Global Content

47:30 Future Goals and Reflections