#3 - Do This to Find Your Business Purpose
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#3 - Do This to Find Your Business Purpose
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Paul presents a method for thinking about and developing a corporate purpose statement guaranteed to connect with audiences at a deeper level. After making the case that 'your purpose is your impact,' he examines four real-world examples and the three dimensions of a well-written statement - ecosystem impact, stakeholders, and utilization impacts - that will have you standing out from the crowd.
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