3: The Shift Sessions: Using your Agency as a Platform for Growth

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3: The Shift Sessions: Using your Agency as a Platform for Growth

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About this listen

In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.

Key talking points include:

How traditional client/agency relationships are evolving
Key considerations and learnings from clients that are already working this
The impact on pricing structures and billings

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