3: What’s the difference between a strategy and a plan? And do you need both?
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3: What’s the difference between a strategy and a plan? And do you need both?
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About this listen
Ever wondered what the difference is between a communication strategy and a plan? Or if you need both? In this episode I explain the difference, what you should include in each and if you really need both. I also provide a little explanation of each element of a strategy and a plan so you can start creating your own communication strategy and plan for your business.
I will share:
- A definition of a communication strategy and a plan
- The key difference between a strategy and a plan
- The core elements you need to include in each one
- Why we need both and how they work together including a reference to peanut butter and jam…
For more information and to download the resource ‘Engage your audience in 3 easy steps’ I mention in this episode go to www.calmcommunication/resources
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