#30) Building Experiences, Not Just Products cover art

#30) Building Experiences, Not Just Products

#30) Building Experiences, Not Just Products

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Shmuel Bollen is Senior Product Manager for athenahealth. A quick glance at his resume reveals an eclectic and interesting work history, which morphed from a liberal arts background to User Experience, or “UX,” in what appears to be a very organic way. Bollen says that differentiating your product through user experience is done through understanding and empathy, which results in great benefit for the company as well.

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