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301 Podcast

301 Podcast

Written by: Marcus Engel
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The interview podcast for the hottest up and coming entrepreneurs, artists and creators. Get inspired with two weekly episodes, presented by your host Marcus Engel.Copyright 2020 All rights reserved. Economics Leadership Management & Leadership Self-Help Success
Episodes
  • Leading Psychologist on how to Heal your body with your mind, Trauma Responses and Shame - Caroline Middelsdorf
    Dec 18 2025

    Trauma isn’t just caused by extreme events like war, accidents, or abuse. In this episode, trauma psychologist Caroline Middelsdorf explains trauma as invisible wounds, experiences that overwhelmed the nervous system and were never fully processed.

    We explore why trauma often goes unrecognized, how the mind can forget while the body remembers, and why many people live in survival mode for years without realizing it. Caroline breaks down common trauma responses, including people-pleasing, hypervigilance, anxiety, emotional exhaustion or burnout and explains why these patterns often surface later in life.

    A central theme of this conversation is shame. Shame is one of the most overlooked trauma responses and one of the biggest blocks to healing. We discuss how shame develops, why it keeps people stuck, and how healing requires more than awareness alone, it requires nervous system regulation, emotional safety, and integration.

    This episode also covers:

    - Childhood trauma and emotional neglect

    - Big T vs small t trauma

    - Dissociation and body memory

    - Why trauma symptoms often appear in your late 20s or 30s

    - The stages of healing emotional wounds

    - How to support a partner who has experienced trauma

    - What to look for (and avoid) in a therapist

    If you’ve ever felt constantly on edge, emotionally overwhelmed, disconnected from your body, or ashamed without knowing why, this conversation will help you understand what may be happening beneath the surface.

    This episode is for education and reflection. It is not a diagnosis or a substitute for professional mental health care.

    About the guest

    Caroline Middelsdorf is a trauma psychologist specializing in nervous system regulation, emotional trauma, and healing chronic stress responses. She shares educational content on trauma, shame, and healing across multiple platforms.

    📌 Caroline’s Instagram: https://www.instagram.com/carolinemiddelsdorf/?hl=en

    🎙️ Caroline’s podcast Real, Raw and Authentic: https://www.youtube.com/@UCtk43vLV-ch0nuKEhO4iXMA

    Timestamps:

    00:00 – What Trauma Really Is (And Why We Get It Wrong)

    04:15 – Invisible Wounds & Childhood Trauma

    09:00 – How Trauma Shows Up Later in Life

    17:30 – Why the Mind Forgets but the Body Remembers

    25:40 – Survival Mode, Burnout & Anxiety

    36:45 – Shame: The Most Overlooked Trauma Response

    45:20 – Why Awareness Alone Doesn’t Heal Trauma

    53:10 – The Hardest Part of Healing

    01:01:30 – How to Support a Partner with Trauma

    01:08:35 – Who You Become After Healing

    01:12:15 – Message for Anyone Feeling Broken

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    1 hr and 15 mins
  • Scaling from 10K to 250K Months with Meta Ads (From a $50M Ad Buyer)
    Dec 4 2025
    In this episode, I sit down with Ahmed Kamel, one of the top performance marketers in Europe, to break down why ads “stop working,” how to fix them, and the exact creative and targeting system he uses to scale brands from 10K → 50K → 100K → 250K months and beyond. Ahmed has driven half a million dollars in a single day, managed six-figure monthly budgets, and produced 524% year-over-year growth for brands by thinking like an investment manager, not a traditional “media buyer.” We get into: - Why most founders diagnose their ad problems wrong - The creative mistakes 90% of Meta ad accounts do - The right way to structure campaigns in 2025–2026 - Why traffic campaigns are “window shoppers” and what to run instead - The growth ceilings at 10K, 50K, 100K, 250K months (and how to break them) - Meta’s Andromeda update and the end of weak AI creatives - How to test with a €1,000/month budget, step by step - Why overproduced ads fail and simple UGC wins - The metric founders obsess over that doesn’t matter - The 7-day fixes that immediately improve conversions Timestamps: (00:00) - Introduction and Record-Breaking Ad Sales (00:23) - The Role of an Ads Manager (00:43) - Comparing Bank Interest to Ad Returns (01:07) - The Reality of Marketing Guarantees (01:32) - Factors Influencing Ad Success (02:16) - Misconceptions About Advertisement (02:51) - The Problem with Overpromising in Marketing (03:15) - Testing and Iterating for Success (04:15) - Breaking Growth Ceilings (05:04) - Case Study: B2C SaaS Growth (06:05) - Different Growth Ceilings for Different Revenue Levels (07:03) - Challenges of Scaling High-Revenue Businesses (07:34) - Common Misdiagnoses by Founders (08:22) - Practical Steps When Ads Stop Working (09:22) - Setup vs. Creative Issues in Ad Campaigns (10:23) - Quick Funnel Check for Founders (11:40) - Elements of a Good Landing Page (13:59) - Do Ugly Landing Pages Sell Better? (15:02) - The Impact of AI on Ad Creatives (16:28) - Trends in Ad Creatives for 2026 (17:16) - Meta Andromeda Update and Its Impact (18:44) - Importance of Strong Creatives (19:45) - Effective Black Friday Creatives (20:45) - Industry-Specific Creative Strategies (22:20) - Simplifying the Buying Journey (24:42) - The Power of Storytelling in Ads (26:01) - Human Connection in Advertising (27:28) - Trusting the Algorithm vs. Data-Driven Decisions (29:30) - Audience Segmentation vs. Broad Targeting (30:57) - Thinking Like a Business Owner (31:58) - Building Trust with Clients (34:37) - Practical Advice for Small Budgets (35:42) - Example: Scaling a Podcast Course (39:14) - Overcoming Fear of Ads (39:47) - The Painful Truth About Scaling (40:30) - Bottlenecks for Founders (41:25) - Misconceptions About Ads (42:40) - Ethical Considerations in Advertising Connect with Ahmed: https://www.instagram.com/ahmedkamel_7/ https://www.linkedin.com/in/ahmed-kamel-performance-marketer/ Follow Marcus Instagram: https://www.instagram.com/301podcast Marcus: https://www.instagram.com/themarcusengel 💌 Business inquiries: studiobooking@weare301.comIn this episode, I sit down with Ahmed Kamel, one of the top performance marketers in Europe, to break down why ads “stop working,” how to fix them, and the exact creative and targeting system he uses to scale brands from 10K → 50K → 100K → 250K months and beyond. Ahmed has driven half a million dollars in a single day, managed six-figure monthly budgets, and produced 524% year-over-year growth for brands by thinking like an investment manager, not a traditional “media buyer.” We get into: - Why most founders diagnose their ad problems wrong - The creative mistakes 90% of Meta ad accounts do - The right way to structure campaigns in 2025–2026 - Why traffic campaigns are “window shoppers” and what to run instead - The growth ceilings at 10K, 50K, 100K, 250K months (and how to break them) - Meta’s Andromeda update and the end of weak AI creatives - How to test with a €1,000/month budget, step by step - Why overproduced ads fail and simple UGC wins - The metric founders obsess over that doesn’t matter - The 7-day fixes that immediately improve conversions Timestamps: 00:00 - Introduction and Record-Breaking Ad Sales 00:23 - The Role of an Ads Manager 00:43 - Comparing Bank Interest to Ad Returns 01:07 - The Reality of Marketing Guarantees 01:32 - Factors Influencing Ad Success 02:16 - Misconceptions About Advertisement 02:51 - The Problem with Overpromising in Marketing 03:15 - Testing and Iterating for Success 04:15 - Breaking Growth Ceilings 05:04 - Case Study: B2C SaaS Growth 06:05 - Different Growth Ceilings for Different Revenue Levels 07:03 - Challenges of Scaling High-Revenue Businesses 07:34 - Common Misdiagnoses by Founders 08:22 - Practical Steps When Ads Stop Working 09:22 - Setup vs. Creative Issues in Ad Campaigns 10:23 - Quick Funnel Check for Founders 11:40 - Elements of a Good Landing Page ...
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    51 mins
  • Inside the Mind of a Serial Founder | Julia Mitereva
    Nov 20 2025

    What does it take to build multiple ventures, lead global communities across continents, and still stay grounded as a creator and founder?

    In this episode of the 301 Podcast, Marcus Engel sits down with Julia Mitereva, founder of Fashion Potluck, Greek Social, Founders Mesh and part of the leadership team behind Moldovan Brands Runway (MBR) project, to explore the mindset, discipline, and creativity behind her nonlinear entrepreneurial journey.

    From launching her first venture in her early 20s to building one of Amsterdam’s most beloved founder communities, Julia shares the systems, philosophies, and lessons that shaped her path.

    She opens up about failing early, finding the right co-founder, switching between tech and fashion, and how she’s now helping shape Moldova’s growing startup and fashion ecosystems.

    🎯 In this episode, you’ll learn:

    - How Julia balances multiple high-energy ventures

    - The surprising influence her parents had on her entrepreneurial mindset

    - Why failure is one of her most important tools as a founder

    - How she built Fashion Potluck into a 40,000+ women’s platform

    - Why big social platforms should take notes on ethical, safe spaces online

    - The origin of Founders Mesh and why it became a startup-VC magnet

    - How Moldova’s fashion and tech scenes are evolving and Julia’s role in it

    - Why community only works when you build it with real intention and value

    If you’re a founder, community builder, creator, or someone exploring a non-linear career path, this episode is packed with lessons on authenticity, resilience, and building things that actually matter.

    ⏱ Timestamps

    (00:00) – Introduction

    (00:10) – Balancing multiple ventures

    (00:28) – The joy of entrepreneurship

    (00:49) – Early beginnings in entrepreneurship

    (01:27) – Influence of family on entrepreneurial spirit

    (03:13) – Finding the right co-founder

    (05:57) – Embracing failure in entrepreneurship

    (09:07) – Building a strong co-founder relationship

    (10:20) – The story behind Fashion Potluck

    (14:11) – Ethical and safe social media spaces

    (17:07) – Pivoting to Greek Social

    (21:14) – Founders Mesh: building a community for founders

    (27:24) – Unique aspects of Founders Mesh

    (29:59) – Passion for fashion and Moldovan Fashion Week

    (34:12) – Contributing to Moldova’s fashion and tech industries

    (35:24) – Advice for aspiring Moldovan entrepreneurs

    (40:10) – The secret sauce to building an engaged community

    (43:16) – Balancing a busy entrepreneurial life

    (47:59) – Future plans and impact

    (52:43) – 3 FINAL Questions

    Connect with Julia:

    LinkedIn:https://www.linkedin.com/in/iuliamiterev/

    Instagram: https://www.instagram.com/juls.mitereva/?hl=en

    Follow Marcus

    Instagram: https://www.instagram.com/301podcast

    Marcus: https://www.instagram.com/themarcusengel

    💌 Business inquiries: studiobooking@weare301.com

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    53 mins
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