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32 - Sandra Capponi cover art

32 - Sandra Capponi

32 - Sandra Capponi

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Sandra is the co-founder of Good On You, the platform helping millions of shoppers instantly understand the sustainability of fashion and beauty brands. Since 2015, her team has rated over 7,000 brands, making it easier for us and many others to shop with our values.

We chat about her journey from banking to building a global sustainability startup, the realities of fast (and ultra-fast) fashion, and how consumer choices can drive meaningful industry change. Sandra also shares insights on navigating overwhelm in sustainability, the power of thoughtful decision-making, and why communication is key to creating impact. We hope you enjoy!


Resources and terms mentioned:

  • Good On You
  • ThredUp
  • Poshmark
  • Ultra-fast fashion
  • Fast fashion
  • Fashion Sleuth Influencer
  • Buyerarchy


As podcasting goes, we had a few tech hiccups towards the end of the episode. Good thing we take notes while recording! Here are some resources Sandra mentioned that were not included on the final episode:

  • The True Cost - film
  • Elizabeth Cline - investigative journalist
  • Over Dressed - Elizabeth Cline - book
  • The Conscious Closet - Elizabeth Cline - book
  • Sarah Kent - Business of Fashion

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