35 - Paul Dervan: The Essential Guide to AI For Marketers
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35 - Paul Dervan: The Essential Guide to AI For Marketers
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About this listen
According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.
In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.
Paul gave his take on the fundamental skillset that makes you valuable in an AI world We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing.
Worth a listen if you want to get practical about AI rather than just anxious about it.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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