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39 - How To Become A Market Of One & Tackling Traffic Decline

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39 - How To Become A Market Of One & Tackling Traffic Decline

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Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin Bonn of Co-Definery joins us ahead of his IAPI presentation on June 10th, to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable.

Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respond

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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