We Covered

• How Shunyao got started with helping non-native English speakers to improve their communication (01:17)
• Shunyao paints a picture of what it’s like to communicate more effectively with the cohort (06:24)
• Why concise communication is so important (08:03)
• Examples of concise communication and how to do it (10:10)
• Email is another area where concise communication is important (13:54)
• Another communication tip is structuring your message (14:41)
• How to get the data you need from customers to structure your message using sales calls (16:45)
• How to frame your message by anchoring on the problem (17:53)
• Why it’s best to give generously rather than pitch a sale (22:40)
• Another communication tip is to improve the feedback you deliver (25:09)
• How to provide specific feedback and avoid being vague (26:51)
• How to deliver positive feedback that feels genuine (27:53)
• How to get on the same page before delivering feedback (29:41)
• It matters where you deliver the feedback (32:56)
• Another communication tip helps to facilitate the cohort by doing warm-ups and clarifying goals (34:01)
• Final questions (37:14)

In a Nutshell

1. Use concise communication to avoid cognitive overload
2. Structure your message by anchoring on the problem to grab attention
3. Provide genuinely positive and negative feedback by getting on the same page and then being specific using examples
4. Use warm-ups, and clarify goals to facilitate your cohort more effectively

How to Get in Touch

• Shunyao Li
  • LinkedIn
  • Twitter
  • CommunicateAtWork.org
• Jonathan (host)
  • LinkedIn
  • Twitter
  • CohortCaptain.com

Resources Mentioned

• Maven
• Circle
• SPI Pro