Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content.

In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.

• How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video
• The benefits of live-streaming for your brand
• What makes a great live-stream and live-streamer
• The 4-MAT formula and her proven process for planning, structuring and promoting live-streams
• The tools and platforms Stephanie uses to produce professional-quality live-stream videos

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• Website: https://www.lightscameralive.com/
• Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https://leapintolive.heysummit.com/
• Facebook: https://www.facebook.com/heystephanieliu/
• Instagram: https://www.instagram.com/heystephanieliu/
• Twitter: https://twitter.com/heystephanie/