4: The Shift Sessions: Rethinking for Web3

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4: The Shift Sessions: Rethinking for Web3

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About this listen

In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world.

Key talking points include:

What Web3 really is (and it’s not the metaverse)
How web ownership will change (and what this means for brands)
What consumers will expect from brands in the future (and how to get ready now)

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