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Justin breaks down why great content can go unnoticed—and how the right title changes that. Drawing from his own experience with underperforming episodes that had solid retention, he shares the four proven formulas he uses to craft compelling podcast titles that actually get clicks. Justin walks through the Problem + Solution approach, the What/Why/How framework, the power of Specificity, and Results-Oriented titling, complete with real-world examples from financial advisors, wellness coaches, and leadership consultants. He also covers character limits, the danger of clickbait, and why auditing your back catalog can bring new life to evergreen content. It's a practical, no-fluff guide for coaches, advisors, and service-based podcasters who want their best episodes to get the attention they deserve.

Key Takeaways:

• Your title is as important as your content—it's the first filter for potential listeners

• The Problem + Solution formula speaks directly to pain points and offers clear value

• What/Why/How titles remove guesswork while building curiosity and clarity

• Specific titles with numbers and details cut through noise and promise concrete value

• Results-oriented titles focus on transformation, not just information

• Keep titles between 50-70 characters (10-12 words) for optimal display across platforms

• Clickbait wins downloads but loses trust—authenticity builds lasting audiences

• Evergreen content deserves regular title audits to maximize ongoing downloads

Key Timestamps:

(00:00:00) - The #1 Reason Your Episode Didn't Get Many Downloads

(00:02:13) - The Problem + Solution Podcast Titling Formula

(00:03:58) - The What, Why and How Podcast Titling Formula

(00:05:53) - The Specificity Podcast Titling Formula

(00:08:33) - The Results Oriented Podcast Titling Formula

(00:10:45) - Recapping the 4 Simple Formulas to Create More Clickable Content

(00:11:51) - Bonus Tips for Creating Clickable Titles

Key Topics Discussed:

Podcast Titles, Podcast Downloads, Episode Titles, Clickable Content, Title Formulas, Problem Solution Formula, What Why How Formula, Specificity Formula, Results Oriented Titles, Podcast Marketing, Content Marketing, Audience Growth, Podcast Strategy, Episode Performance, Title Optimization, Podcast Feed, Retention Charts, Content Discovery, Service-Based Podcasters, Coach Podcasts, Advisor Podcasts, Financial Advisor Podcasts, Wellness Coach Podcasts, Leadership Consultant Podcasts, Clickbait vs Value, Title Character Limits, Podcast Analytics, Evergreen Content, Content Audits, Podcast Authority, Expert Positioning, Client Conversion, Podcast Engagement, Download Strategy, Episode Packaging, Content Amplification, Curiosity Triggers, Value Proposition, Podcast Growth, Justin Peters, SimplePod Studios