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54: LinkedIn Coaching Session: Positioning a Workplace Wellness Business
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54: LinkedIn Coaching Session: Positioning a Workplace Wellness Business
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What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?
In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.
In this episode, you'll learn:
• Why your LinkedIn profile should come before your content
• How to position a service that people may not be familiar with
• The difference between speaking to your clients and speaking to the people who hire you
• How to identify the right audience on LinkedIn
• Simple ways to research your target market before creating content
Interested in being coached on a future episode?
Send me a message and tell me what you're struggling with: https://www.speakpipe.com/JuliaZatta
Connect with Julia on LinkedIn:
https://www.linkedin.com/in/julia-zatta/
Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast?
Record it here: https://www.speakpipe.com/JuliaZatta
Sign up for Julia's email newsletter: https://juliazatta.myflodesk.com/16-post-ideas
Join the LinkedIn Visibility Sprint: https://juliazatta.myflodesk.com/sprint