In this episode, I sit down with Amanda Kaufman to explore her journey from corporate strategist to successful coach. Amanda opens up about how she learned to prioritize the human element in building a thriving business and shares the real challenges she faced around client acquisition and overcoming perfectionism.

We dive deep into the decision-making process—especially how it impacts women in business—and the personal growth required to truly thrive as an entrepreneur. Amanda and I talk about the fears that hold many of us back, how to identify the right problems to solve, and why strong, meaningful client relationships are essential.

She offers powerful insights on building confidence through experience, avoiding common entrepreneurial pitfalls, and questioning conventional wisdom. Amanda also shares her emotional journey and practical strategies for attracting clients—providing valuable, heartfelt advice for anyone starting or growing their business.

Takeaways

• Amanda transitioned from corporate strategist to entrepreneur.
• The human element is crucial for successful change management.
• Coaching focuses on individual conversations to understand challenges.
• Perfectionism can hinder progress and lead to inaction.
• Decision-making is a vital skill for entrepreneurs.
• Women often seek perfection before taking action.
• Embracing a beginner mindset is essential for growth.
• Client acquisition requires understanding market needs.
• Personal branding is critical for expert businesses.
• Action and experience are key to effective decision-making. We hyperfixate due to fear and lack of confidence.
• Boldness can lead to unexpected opportunities.
• Identifying the right problems to solve is crucial.
• Building relationships is key to acquiring early clients.
• Common mistakes include prioritizing fame over success.
• Confidence grows through experience and practice.
• Question conventional wisdom about success.
• Emotional regulation is important in entrepreneurship.
• Your unique process is valuable; don't hide it.
• The first five clients formula is essential for new offers.

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Connect with Anna:

@annanjiekonte

www.annanjiekonte.com

www.poderwealth.com