#6 - Circularity and responsible sourcing in watchmaking (rerun)
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#6 - Circularity and responsible sourcing in watchmaking (rerun)
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Many companies try to make their existing product offerings more sustainable and ecologically compatible. But only a few firms subject their product development fully and from the very beginning to the principles of complete circularity and responsible sourcing. An example for such an approach in the watchmaking industry is ID Watch. The co-founders Nicolas Freudiger and Cédric Mulhauser have developed luxury watches that are made of recycled high-quality stainless steel, reused existing movements, and straps based on vegetal compost. In this rerun episode from April 2022, Nicolas and Cédric tell their founding story and explain how they want to change one of the most traditional industries in Switzerland.
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