你以為是折扣？其實是心理學（6 個實用的一人創業銷售心理技巧）
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你以為是折扣？其實是心理學（6 個實用的一人創業銷售心理技巧）
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About this listen
你以為買東西是因為限時折扣？其實，是品牌透過心理學，讓你自己說服自己。
這篇文章深入分析 6 種最常見的「說服行銷技巧」，包含錨定效應、誘餌效應、稀缺操控、社會認同、免費試用與地位心理。我們也解析了一人創業者該如何善用這些技巧進行推銷，而不是操控，提升轉換又不傷品牌信任。
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