82 The 2-Step Template
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
82 The 2-Step Template
-
Narrated by:
-
Written by:
About this listen
In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. The '2-Step Template' uses the 'conversation' aspect to create a chat bot type interaction with a new potential client. This ad format uses multiple messages to attract the attention of your ideal client, then funnel them down the most relevant path.
This ad format leans on Robert Cialdini's idea of consistency, where once a prospect has said 'yes' once, they're more likely to say 'yes' again. Listen in now as I discuss:
- Why the short first message needs to scratch at the problem you solve - at a deep emotional level
- What to put in your second message
- The 'dilemma' variation: a way of letting people self-select which problem they want to solve
The 2-Step format isn't my go-to conversation ad format, but it's a useful tool to have in your LinkedIn Ads toolbelt.
Note: the Robert Cialdini book mentioned in the podcast is called Influence: The Psychology of Persuasion.
No reviews yet