PRIME MEMBER EXCLUSIVE | 3 Months Free Trial

Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.

88 - Why More Is Less & Less Is More

Failed to add items

Sorry, we are unable to add the item because your shopping basket is already at capacity.

Please try again later

Please try again later

Please try again later

Listen for free

View show details

You can get "The Paradox Of Choice" book here:

US: https://amzn.to/35wP0CR

EU: https://amzn.to/2MX2amp

When we have very little choice, or perhaps even no choice, we are very likely to be unhappy.

But as you gain more options, and you have the ability to choose between them, your happiness increases.

So, obviously having choice is good.

But what's interesting, is as you get more and more options, your happiness doesn't keep increasing.

Instead, counter-intuitively, it decreases.

In fact, having too many options to choose from, can be just as bad, as having no options.

So rather than liberating us and making us happier, having a lot of options does the opposite.

Psychologist Barry Schwartz coined this phenomenon, the paradox of choice.

Because more becomes less.

No reviews yet