Every product category has a "need" product, the thing people buy on autopilot. Mariela Katz of Nutterie figured out that the real opportunity is in the "I want" product. The one thing people did not know they needed until they saw it. In this episode, she breaks down exactly how she built that strategy into every decision from her packaging to her collaborations to her limited edition drops.

Mariela is back for her second episode on The Rectified Podcast, and a lot has changed. She launched a brand new mini collection, landed her first retail distributor, built collaborations with Cafe Depot and Les Filles Fattoush, and did all of it while becoming a mom of three.

If you are a product founder trying to stand out in a crowded category without slashing your prices, this episode is the blueprint.

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Nutterie Website: https://nutterie.ca/

Nutterie on Instagram: https://www.instagram.com/nutterie/

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Chapters:

00:00 Welcome Back Mariela

00:14 Nutterie Origin Story

01:23 What Changed Since Last Time

02:39 Mom Life Balance

06:38 Expo Prep And Events

08:20 Connecting Over Selling

10:22 Local Collabs For Growth

13:46 Effort Behind The Scenes

15:39 Introducing The Minis

16:30 Unique Mix Philosophy

17:02 Retail Expansion Plans

17:39 Differentiation and Freshness

20:19 Cherry Cherry Origin Story

21:50 Packaging as Brand Edge

23:35 Packaging Costs and MOQs

25:03 Staying Lean and Vertical

28:46 Limited Editions Strategy

34:08 What’s Next for Nutterie

34:56 Final Advice for Founders