What do you do when your brand name feels like a barrier to growth? In today’s episode, I sit down with Tamar Panossian, the visionary behind 57 Végane, to discuss her bold decision to launch Oudélic.

Instead of a simple rebrand, Tamar is tackling the "Great Vegan Reset of 2026" head-on by moving away from ultra-processed "faux meats" and introducing a clean, high-protein, plant-based staple designed for everyone.

In this episode, we cover:

• The Pivot from 57 Végane to Oudélic: Why Tamar decided to keep her original brand while launching a second one to reach a broader, non-vegan audience.

• The "Great Vegan Reset" of 2026: Understanding the massive consumer shift toward transparency, clean labels, and recognizable ingredients.

• Scaling via Co-Packing: The emotional and operational challenge of "letting go of your baby" to move production to a large-scale facility.

• CPG Logistics & Family Business: The reality of managing delivery, rising costs, and working alongside parents in a growing startup.

• The #1 Advice for CPG Founders: Why you should stop using your personal cash and start looking for grants and networking within your industry.

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Website: https://57vegane.com/

57 Végane on Instagram: https://www.instagram.com/57vegane/

Oudélic on Instagram: https://www.instagram.com/oudelic_officiel/

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Chapters:

0:00 – Introduction: The Evolution of an Entrepreneur

2:15 – Why a new brand? Introducing Oudélic

4:45 – Navigating the "Great Vegan Reset": Clean vs. Ultra-Processed

8:10 – The Science of TVP: Pea protein and fava bean concentrates

12:30 – From the freezer to the fridge: Why placement in the "Fresh Aisle" matters

16:45 – Scaling up: Moving to a co-packer and simplifying recipes

21:20 – The reality of running a family business in 2026

25:10 – Essential advice for CPG founders: Grants and Networking