If you're a product brand and you're not on Amazon yet, you're leaving money on the table. In this episode, I sit down with Michael Maher, founder of Cartology, to break down exactly what it takes to launch, advertise, and win on Amazon — from choosing between 1P and 3P, to the ad strategy most brands get completely wrong, to what AI (hello, Rufus) could mean for the future of selling on the platform.

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Cartology Website: https://thinkcartology.com/

Cartology on Instagram: https://www.instagram.com/thinkcartology/

Cartology on LinkedIn: linkedin.com/company/cartology/

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters:

3:15 — Why your brand needs to be on Amazon in 2026

8:00 — 1P vs 3P: Which model should you choose?

13:20 — Do you need Amazon ads or can you grow organically?

19:00 — Optimizing your product listing (images, copy, A+ content)

23:30 — What to expect in your first 30–60 days

25:40 — The pricing trap that kills your buy box

27:50 — Does Amazon buy Google Shopping ads?

29:30 — The #1 mistake brands make on Amazon

32:00 — AI, Rufus, and predictions for 2027

36:00 — Why you shouldn't build Amazon in-house