Can you imagine your company partnering with giants like Spotify, Google, Netflix, or Nike in the first year of operating? It may seem out of reach, but it's possible. Today’s guest is living proof of this! Sophia Altholz is the founder of Fuega Lab, the experience-first retail studio space, where they they offer sneaker customization workshops lead by artists in Mexico City. Today, she shares her journey of building brand partnerships with some of the world’s biggest names. She also opens up about her experience on Shark Tank Mexico and reveals the secrets to convincing top-tier brands to collaborate with you. Connect with Sophia on Instagram @sophdawgart https://www.instagram.com/sophdawgart/?hl=en' Fuega Lab Instagram @fuegalab

https://www.instagram.com/fuegalab/?hl=en Fuega Lab Website https://fuegalab.com/

Follow us on instagram @badgirlsguidetobusiness

Want to get your brand in the spotlight without hiring a pricey PR agency? You don’t have to wait for Forbes to come knocking. In today’s episode, Ebony shares her insider secrets to crafting a brand story that captivates your audience and creates new opportunities. She’ll teach you a foolproof formula to describe who you are, what you do, and why people should care. Plus, she shares practical strategies for creating compelling online content that attracts customers, investors, and collaborators, all without breaking the bank.

Formula:

Describe yourself, + your ideal costumer + outcome that you’re helping them achieve

Resources mentioned: Simon Sinek Start With Why book https://simonsinek.com/books/start-with-why/ Tommy clark from Compound Linkedin https://www.linkedin.com/in/tclarkmedia/ Savannah Jordan - Running with Wolves podcast https://open.spotify.com/show/7tVW441riIJddCyE41zFYG Big Magic by Elizabeth Gilbert book https://www.elizabethgilbert.com/books/big-magic/

You can have the best product or service out there, but if you don’t know how to sell it, your business is doomed. In this episode, sales powerhouse Rachana reveals her secrets: being a great listener, focusing on your customer's pain points, securing long term contracts and figuring out what works so you can grow your business exponentially.

Follow us on Instagram ⁠⁠⁠@badgirlsguidetobusiness