Email Industry Update: June 2025 - Major Acquisitions, AI Integration & Security Changes

The email marketing world is buzzing with major developments! This week brought us three huge industry conferences, game-changing acquisitions, and important security updates that every email marketer needs to know about.

🔥 Key Highlights:

• Major Acquisitions: Constant Contact acquires Moosend to expand globally, while Cakemail buys Leadfox for AI capabilities
• AI Revolution: New AI-powered email production pipeline cuts production time by 75%, but human oversight remains critical
• Security Tightening: Orange.fr drops spam complaint threshold to 0.6% (soon 0.3%), following Google/Yahoo standards
• Strategy First: Industry leaders emphasize foundations over fads - "focus on impact, not inbox metrics"

🚨 Critical Security Alert: Millions of domains exposed due to SPF misconfigurations from major providers like Microsoft and Google - researchers successfully spoofed 26,000+ domains for just €30!

What This Means for You:

• Stricter deliverability standards are coming
• AI tools can boost efficiency but need human review
• Email security has never been more important
• Strategic thinking trumps tactical quick fixes

Whether you're an email marketer, deliverability specialist, or business owner using email marketing, these changes will impact your campaigns. Stay ahead of the curve!

#EmailMarketing #EmailDeliverability #EmailSecurity #AI #DigitalMarketing #MarketingStrategy