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A Coffee Crusade, Chapter 2

A Coffee Crusade, Chapter 2

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Bridget Hall, Founder and President of CEA, is "cupping" coffees at her roasting facility in Brooklyn. She discusses her organization's alternative trade strategies with her executive team. Later she meets Anthony Scopes of Integrated Foods—a massive food conglomerate. Scopes buys coffee for Ishmael's Coffees, a consumer-end subsidiary of Integrated Foods.
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