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A New Direction

A New Direction

Written by: Jay Izso
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 Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.Jay Izso, 2023 Economics Leadership Management & Leadership Self-Help Success
Episodes
  • 4 Steps to Sell More and Influence Decisions

    4 Steps to Sell More and Influence Decisions
    Dec 17 2025
    Persuade and Influence for More Effective Selling Have you ever presented a perfectly logical argument, only to have it completely ignored? Most of us believe that if we just explain the facts clearly enough, people will change their minds. But the reality is that decision-making is rarely purely rational; it is deeply rooted in psychology, emotion, and trust. This week on A New Direction with Coach Jay, we are shattering the myth that persuasion is just about having the “gift of gab” and revealing the actual science behind why people say “yes.” I am thrilled to be joined live by negotiation expert Andres Lares, author of The 4-Step Process to Influence People and Decisions. As the Managing Partner at the Shapiro Negotiations Institute, Andres has spent his career dissecting the mechanics of influence. He doesn’t just share theories; he provides a practical, tactical blueprint that you can use immediately. Whether you are leading a team, closing a sale, or simply trying to navigate family dynamics, Andres is going to walk us through how to move from being ignored to being indispensable. In this episode, we are diving deep into the “Persuasion Cycle.” We will explore why credibility is the currency of influence, how to ethically leverage emotion, and why logic only works after you’ve established a connection. Andres will break down his proven 4-step framework, teaching you how to prepare for high-stakes conversations and how to structure your communication so that your ideas aren’t just heard—they are accepted and acted upon. This is about ethical influence that builds long-term relationships, not manipulation. Don’t leave your success up to chance—join us! If you want to stop guessing and start influencing, you cannot afford to miss this conversation. Let’s take A New Direction together! Andres Lares book, “Persuade: The 4-Step Process to Influence People and Decisions” is an outstanding read for anyone in sales or negotiations. This book is backed by their own research, as well as research of others. It is timeless and practical. Is it a sales tool kit? Yes! And so much more! In Persuade, Andres and his colleagues from their research outline the 4 Step process to increasing your sales, closing, and influencing others. This book is not just about business, it applies to everyone who is ever been in negotiations…that may even include your children, spouse, or significant other. The 4 Step Process builds on each in the form of a pyramid. So, the base level is “Build Credibility”. Wait! Before you assume credibility there is more to it than what you may be thinking. If you said the word, “trust” as part of that equation you would be correct. But Andres Lares et al. break it down on how to develop trust. And it’s not just with words; it is also non-verbal as well. The next stage that comes next is “Engage Emotion”. Fact is, we don’t make our decisions with logic. That has been demonstrated time and time again. If you want to really get to the meat of getting people to make a decision you need to understand their emotions, but you also need to understand yours as well. This is where Persuade really differentiates itself from other “sales how to” books. The research is quite robust. The third level is demonstrating logic, and the top level is “Facilitate Action” or the close. I believe this to be one of the best books I have read. Personally, I have used this on my sales teams and found it to be so beneficial to build confidence and increase their ability to close more. Get Your Copy of Persuade by Clicking Here Please thank the sponsors of A New Direction Linda Craft Team, Realtors Linda built her business in 1985 one relationship at a time, and her team and her continue to do the same things she did 40 years later. They have provided thousands of people the ability to help people sell or buy their next home with personalized legendary customer service. They have the experience, knowledge, and understanding of the home industry. They also understand you and what you want and need from your next home purchase or sale. What is more they can help you regardless of where you live. Ready to buy or sell your next home or your first…click on over to to www.LindaCraft.com Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special ...
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    58 mins
  • 5 Ways Peernovation Drives Better Business Results

    5 Ways Peernovation Drives Better Business Results
    Dec 11 2025
    Peers and Innovation – Peernovation This week on A New Direction with Coach Jay, we’re diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of Peernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a cosmetic refresh. It is a transformational rethinking of how people, teams, and leaders rise together. In a world where complexity increases and isolation becomes easier; Leo makes a bold case: the future belongs to the teams who intentionally harness the wisdom of their peers. This is not “team building”—this is unlocking human potential through connection. We’ll explore why the most successful groups don’t happen by accident—they happen by design. Peernovation challenges leaders to rethink the way they select, develop, and inspire teams. It shows why the who always comes before the what, and why the right peers can elevate performance faster than any strategy, incentive program, or motivational campaign. Leo breaks down the research behind high-performing groups and reveals the hidden habits that allow teams to become more innovative, more accountable, and more resilient. If you’ve ever wondered why some teams consistently outperform—even when they shouldn’t—this episode will give you the blueprint. We’re also going to dig into the shift from individual excellence to collective greatness—something many leaders say they want but rarely know how to cultivate. Peernovation demonstrates that peer influence is the most powerful driver of behavior and performance inside any group. When you understand how peer dynamics shape standards, culture, and outcomes, you stop “managing people” and start unleashing them. This is where the magic happens. This is where belonging fuels bravery, and where teams start to multiply their potential instead of adding to it. Join us to discover how peer-powered teams are built, how they sustain excellence, and how you can create them in your organization, your business, or your life. Whether you’re a business owner, a leader under pressure, or someone who wants to elevate the people around you, this conversation with Leo Bottary will challenge you, inspire you, and give you tools you can use immediately. Peernovation isn’t just a concept… it’s a movement. And tomorrow, we’re going to show you how to become part of it. Leo Bottary‘s book, “Peernovation: Leverage Peer Wisdom to Create Team Excellence (2nd Edition) is insightful and gives the most fundamental and necessary components to building organizational and business groups and teams that are not only effective but will lead your business to greater growth and profitability. We all know it’s true, we can be far more creative in a group that we can be on our own. We know that we make better decisions in groups then we can on our own. We also know that growth doesn’t happen in a silo it happens in groups and teams. So how do we build these groups and teams so that we can be as successful as possible. This is where “Peernovation” comes to the rescue. Peernovation is the combination of two words. Peers, such as your colleagues and people like you, and Innovation, the creative process that helps us grow and achieve more. We put them together to create Peernovation. But it is not for the faint of heart. To have successful peernovation there are some hard choices we have to make. Such as insuring that there is absolute psychological safety, that there are value and behavior alignment, etc. The 2nd edition is a great read. It flows well. The new ideas added to the book are fantastic and insightful. After reading it I also found myself trying to figure how I take my own existing teams and reestablish ground rules and better communication so that I have better Peernovation. Click here to get your copy of Peernovation Please thank our sponsors for joining us here on A New Direction Linda Craft Team, Realtors has been a partner with A New Direction since the very beginning. They are the relationship real estate professionals, and for more than 40 years they have built a reputation in the world wide real estate community as the real estate people with “Legendary Customer Service”. They understand that a home is made not of bricks, sticks and mortar, but of people and those are memories that are personal and last a lifetime. You don’t last for 40 years in the real estate business if you don’t provide an amazing client experience and fantastic customer service after a home has sold and closed. Are you ready to experience the Linda Craft Team difference? Click on over to www.LindaCraft.com. and Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy ...
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    58 mins
  • 4 Ways Leaders Get Disconnected from Change

    4 Ways Leaders Get Disconnected from Change
    Dec 3 2025
    Why Do Leaders Have a Reluctance to Change When you look around today’s business landscape—with all the books, podcasts, research studies, and hard-won lessons on leadership—you’d think we’d be experiencing a golden age of healthy cultures and high-performing teams. But we’re not. And that’s exactly why this week on A New Direction, I’m bringing on John Palumbo of Bigheads Network to dive deep into The Leadership Disconnect. If you’ve ever wondered why leaders continue to resist the overwhelming evidence of what works, this conversation is going to open your eyes… and maybe make you rethink the way you lead. John has spent years studying the gap between what leaders say they want and what they actually do. He’s seen firsthand how organizations sabotage their own culture—not intentionally, but because they’re operating from outdated assumptions, fear-based habits, or ego-driven patterns. On Wednesday, we’re going to pull back the curtain on the real reasons leaders struggle to change—even when the data, the stories, and the results are staring them right in the face. And we’re going to talk about how that disconnect silently destroys morale, momentum, and innovation. But here’s the twist: John and I won’t just be exposing the problem. We’re going after the psychology behind it—the blind spots, the excuses, and the hidden beliefs that keep leaders stuck repeating yesterday’s mistakes. If you’re an entrepreneur, executive, manager, team leader, or someone who’s ever had to influence people in any direction… this will challenge you. It will provoke you. And it just might give you the breakthrough you’ve been needing in your own leadership. When you understand the leadership disconnect, you can become the leader people want to follow—not the one they resist. Tune in, take notes, and prepare for a shift. Check out John by clicking here. Ready for your next internal podcast go to BigHeads Network. Please thank our sponsors for joining us here on A New Direction Linda Craft Team, Realtors, fully locally owned and operated, and unaffiliated with a national brand for more than 40 years. They have developed relationships with the world’s best real estate professionals to help people like you have an amazing experience when it comes to selling their home or buying a new one. So, if you are looking to connect with the best person in your area…why not start with Linda Craft Team, Realtors drive on over to www.LindaCraft.com and Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! There are No Business Problems… Only Personal Problems that Infect Your Business Understanding the Role of a Leader in Business Are you ready to break through barriers, build unstoppable resilience, and create the success you’ve always envisioned? I’m Here to Help You do exactly that. Whether you want to strengthen your mindset, develop unshakable resilience, grow your business, or take control of your life, our coaching programs are built to ignite transformation. Through personalized strategies, actionable insights, and unwavering support, we empower you to step boldly into your next level of success. Life and business throw challenges our way, but resilience is the key to thriving—not just surviving. As a mindset, resilience, business, and life coach, I help you develop the habits and mental strength that turn obstacles into opportunities. My coaching dives deep into the proven strategies that high achievers use to stay focused, driven, and unshaken, no matter what comes their way. Success isn’t about avoiding failure—it’s about learning how to rise stronger every time. Whether you’re an entrepreneur looking to scale, a leader aiming to inspire, or someone simply ready to take back control of your life, my coaching meets you where you are and accelerates your growth. With expert guidance, a results-driven approach, and a focus on real transformation, I help you redefine what’s possible and turn your ambitions into reality. You don’t have to figure it all out alone—together, we’ll create a roadmap that aligns with your goals and fuels your passion. It’s time to step into your greatness. Are you ready to power up ...
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    52 mins
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