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A New Direction

A New Direction

Written by: Jay Izso
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Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.Jay Izso, 2026 Economics Leadership Management & Leadership Self-Help Success
Episodes
  • What Got You Here, Isn’t What’s Going to Get You There

    What Got You Here, Isn’t What’s Going to Get You There
    Jun 10 2026
    A 4-Step Process to Stop Stressing and Your Team Start Leading What if the exact habits that built your success are now the very thing quietly holding your business back? You hustled, you solved every problem, you held the standard — and it worked, so it became automatic. But somewhere along the way the company stopped being able to run without you, your talented team stopped stepping up, and you started wondering why working harder only makes the wheel spin faster. If any of that lands a little too close to home, this week’s conversation is for you. In this episode of A New Direction, we dig into The High-Altitude Entrepreneur with Chris Clearfield — and this episode is about you, not just the book. You’ll discover why what got you here won’t get you there, why all your systems still leave you trapped at the center, and the uncomfortable truth that your team won’t take ownership until you stop jumping in. We even go into the brain science of it: how “predictive processing” keeps you reacting on autopilot to problems you haven’t even really looked at yet — and why that’s the real reason willpower never broke the cycle. Most importantly, you’ll walk away with a way out. We’ll unpack the shift from low-altitude founder — reactive, indispensable, exhausted — to high-altitude leader who rises above the chaos, sees the whole system, and finally lets the business grow beyond them. You’ll learn how to spot the conditioned instinct that’s capping your growth, how to hand your team real ownership, and why personal freedom isn’t the reward you earn after success — it’s the precondition that makes success possible in the first place. Join us and come ready to see your own patterns clearly, bring the questions you’ve been afraid to ask out loud, and bring a fellow founder who needs to hear it too. This is the conversation that helps you stop running your business from the ground — and start leading it from altitude. Chris Clearfield‘s book, “The High-Altitude Entrepreneur: A Framework for Scaling Smarter, Leading Better, and Living Freer, is a book for entrepreneurs and leaders. And quite honestly you are going to need put aside your defensiveness, which will immediately happen when you start reading this book. Why do I say that so confidently? Because no one wants to hear that the real problem why you as a leader are always stressed, feel like you team won’t take leadership, feel like everything falls on you, is because you are the bottleneck to your business. But you really can’t do your out of this. Your problem is not your people the problem is the monster you created because of the way you are wired that causes your people to not want to take action and lead. The fact is when you started your business, you pushed your way through. You had to. Every decision fell on you. So you put in the work, and you went into grind mode. You lost sleep. You pushed hard! So now when things are not going well, or things start to go south, what do you do? You employ your old operating system of work hard, push, and grind. The problem. Now you have people, and they aren’t responding. Now you are under even more stress. Your frustrated. You feel more burned out than ever. You may even slump into depression. You think your people are lazy. They’re not the problem. You see what got you there at the beginning was great! But now that your business is grown, what once got you there, isn’t going to get you there now. You don’t need to do different you need to “be” different. That is the beauty of Chris Clearfield’s book “The High-Altitude Entrepreneur”. He has to together the High-Altitude framework that takes you step by step through a process where you can start removing yourself, so you can truly rely on others. Is it easy? Nope. Is it a quick fix? Nope. Will change your business for the better? Yep. Will it change your life for the better? You bet! This is one of those books that if you have the guts to do it, will fundamentally change your business and you. The book is worth every penny. Get your copy of The High-Altitude Entrepreneur by clicking here! Special Offer from Chris Clearfield If you would like to experience first hand how the process works. Chris offers a group for free that you can watch and learn how the High-Altitude Framework works. Just go to: Clearfieldleadership.com/elevate and sign up! Please say thank you to our sponsors! It is their financial support that allows A New Direction to continue growing and getting great authors. “You tune in to A New Direction to grow your business and your mindset. But you can’t move forward if you’re worried about what’s lurking in your inbox. That’s where Data443 Cyren comes in. It’s the industry standard for real-time email security and URL filtering. They stop phishing and malware before they strike, so you can focus on your success, not your...
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    58 mins
  • 3 Steps to the Deep Transformation of Your Success

    3 Steps to the Deep Transformation of Your Success
    Jun 3 2026
    You Don’t Need a Business Transformation…you need a YOU Transformation Ever feel like you’re doing all the “right” things—reading the self-help books, checking off your goals, grinding every day—but inside, you’re still wrestling with the exact same anxieties? You aren’t broken; you’ve just hit the ceiling of what your current self can handle. Real, lasting change requires more than just adding new habits to your daily routine; it demands a total identity transformation. If you are ready to stop merely managing your symptoms and start evolving who you are at your core, it is time for a radical internal upgrade. Today on A New Direction, Coach Jay dives deep into this psychological frontier with cutting-edge mindset expert and best-selling author, Dr. Ryan Gottfredson. We are breaking open his latest, game-changing book, Becoming Better: The Ground Breaking Science of Persona Transformation. Dr. Gottfredson bypasses the usual self-help clichés to deliver the actual, hard science behind vertical development. He will show us how to achieve a deep mental transformation that rewires our internal operating systems for unprecedented success and peace. In this powerful conversation, you will discover why traditional willpower consistently fails and how your hidden mindsets are secretly sabotaging your growth. Dr. Gottfredson will reveal the neurological and psychological blueprints necessary to shed your defensive armor, heal old wounds, and accelerate your personal transformation. This isn’t a superficial conversation about doing more; it is an exploration of how to fundamentally alter how you see yourself and the world from the inside out. Do not miss this chance to experience a life-altering transformation in real-time. Join us right here on A New Direction with Coach Jay to catch every insight, absorb the science, and discover the keys to unlocking your next level. Your old self has taken you as far as it can—it is time to step into the ultimate transformation and meet the person you were actually meant to become. A FREE Transformational Offer! If you go to RyanGottfredson.com and you click on any of the assessments and tell Ryan you heard him on my show A New Direction with Coach Jay he will give you a FREE 30 minutes call to go over your assessment! Just click here for the assessments. Ryan Gottfredson’s Book, “Becoming Better: The Groundbreaking Science of Personal Transformation” is a life changing book that will be transformational for your business. You may be asking how can that be? Because the fact is your business success is limited by your personal success in life. And when you are broken (which we all are) we are never going to be as successful in life and business until we start our journey of healing from the inside out. Dr Gottfredson likes to use the analogy of our brain and reactions, and mindsets and thinking as an operating system. That operating system has coding from birth to now. So, anything that we react to our coding kicks in and we respond in a way that can damage our success. So, the fact is our operating system really needs to be recoded, the problem is we don’t want to do the hard work to do it. But here is the irony. When we have problems in life and business what do we typically do? We try to find ways we can “do” our way out of something. We may go to a conference to go new ways of “doing” things. That all sounds great but let’s take the analogy one step further. Think of it this way. If you download another app on your phone to help you “do” something, but your operating system coding (IOS) is screwed up, and is a mess, how effective is that app… it’s not. And no transformation. That’s the point of Becoming Better. Until you change the coding from the bad coding in your past all the “do this” and “do that” are nothing more than great apps on a horribly written operating system. And your business and life transformation is at a stand still. The brilliance of the book is that not only does Dr. Gottfredson address these issues he gives you the science behind them and offers the small building blocks and steps to start erasing the bad code in your operating system and writing new code. But it is not easy. And I am speaking from my own experience here. When you realize just how much trauma in your past (that you will deny, like I did) and how it has affected your coding, you will see how much success you can achieve. Please get a copy of this book Becoming Better and do the work! We really would like to ask you to thank our sponsors. Their financial support of A New Direction is so critical to helping us provide quality guests, books, and great sounding show. “You tune in to A New Direction to grow your business and your mindset. But you can’t move forward if you’re worried about what’s lurking in your inbox. That’s where Data443 Cyren comes in. It’s the industry ...
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    59 mins
  • 5 Reasons Non-Food Franchising is Your Best Path to Wealth

    5 Reasons Non-Food Franchising is Your Best Path to Wealth
    May 27 2026
    Forget McDonald’s and Chick-Fi-A Non-Food Franchising May be a Better Bet When most people think of starting a business, their minds immediately go to fast food. We’ve been conditioned to associate “franchising” with burgers, fries, and massive overhead. But in his game-changing book, “Non-food franchising: The Better Path to Business Ownership,” Jon Ostenson explains why you might want to leave the grease traps behind. This isn’t just about picking a different industry; it’s about a fundamental shift in how you build wealth. Non-food franchising offers a gateway to high-margin, essential-service businesses that provide the stability the food industry often lacks. There is a profound emotional cost to staying in a corporate job that no longer serves you. We all crave a sense of agency over our own lives, and non-food franchising is designed to provide exactly that. Jon explores how these businesses—ranging from home services to specialized health care—allow “corporate refugees” to stop trading hours for dollars. It’s about building a legacy that supports your family and your freedom, using a proven system that doesn’t require you to be the one performing the labor. If you’ve ever felt like your potential is being capped by a ceiling someone else built, this conversation will be your sledgehammer. During our live deep dive, we’ll look at why the most successful investors are flocking to non-food franchising. These businesses are often “recession-resistant” because they provide services people need rather than just things they want. We will break down the semi-absentee model, showing you how to scale a portfolio of businesses while keeping your day job or enjoying your retirement. By focusing on non-food franchising, you minimize the complexity of high-turnover staff and perishable inventory, focusing instead on the “boring” businesses that produce exciting, consistent cash flow. You cannot afford to miss this high-impact session on A New Direction with Coach Jay. Join us live this Wednesday, May 27th at 5pm Eastern as we interview Jon Ostenson and pull back the curtain on the lucrative world of non-food franchising. Whether you’re looking to diversify your investments or completely pivot your career, this episode will give you the roadmap to move forward with confidence. Tune in and discover why your next big move doesn’t have to involve a drive-thru window. Jon Ostenson‘s book, “Non-Food Franchising: The Better Path to Business Ownership” is one of those powerful books in a short read. The fact is I learned more about non-food franchising in this 75-page book than I had learned in my lifetime. In fact, the book was so good, it has got me thinking about investing in to a non-food franchising opportunity. What I found so great about the book is that it is an honest, simple look at why non-food franchising is such a great opportunity. He looks at the pros and cons of comparing to food franchises. He also compares to the challenges of starting your own business or perhaps purchasing someone else’s business. Now don’t think that what Jon Ostenson is saying is all butterflies and roses when it comes to franchising. Because he is not. He points out there is a risk. And he also points out something else. It is not for everyone. The fact is you could be “TOO entrepreneurial” for a non-food franchise, because you like to tweak and do things your own way. That’s where you need to put your ego aside, accepting some humility comes in. The book talks about the subject of how to get money, different avenues to get started, and a step-by-step process he uses. He also discusses the documents that are reviewed and specific areas to pay very close attention to. Glad I read it twice! To get your copy of “Non-Food Franchising” click here. Please thank our sponsors of A New Direction by going to their social media pages liking them and following them. “You tune in to A New Direction to grow your business and your mindset. But you can’t move forward if you’re worried about what’s lurking in your inbox. That’s where Data443 Cyren comes in. It’s the industry standard for real-time email security and URL filtering. They stop phishing and malware before they strike, so you can focus on your success, not your safety. Don’t let a cyberattack derail your journey. Go to Data443.com today and secure your future.“ Linda Craft Team, Realtors for more than 40 years they have been helping people all over the world take the stress out of real estate. And they would love to help you! When Linda started the business she built it by reputation and one relationship at a time and that is a foundation that continues to be built today. They truly understand that when you think about your home it is more than bricks and mortar, you made memories there and you want someone who cares about those as much as possible as you do. When you ...
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    57 mins
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