A Rebrand Case Study In Four Parts: Exploring New Markets Part II
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A Rebrand Case Study In Four Parts: Exploring New Markets Part II
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About this listen
Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing.
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