🎙️ In this episode of the Digital Innovators Circle Podcast, Evermed CEO Bozidar Jovicevic talks with Jill Brafford, Chief of Learning and Strategic Initiatives at the American Academy of Child and Adolescent Psychiatry (AACAP), about their bold digital leap — from decades of underused annual meeting recordings to launching a modern, Netflix-style on-demand library known as PsychStream.

Jill shares:

• Why AACAP’s conference recordings had strong revenue but minimal engagement (1% usage)
• How legacy formats (two-hour sessions, clunky UX) left valuable education on the shelf
• What changed internally post-COVID and why digital innovation became a priority
• How AACAP navigated board approval, IT constraints, and internal alignment to move fast
• The role of Evermed workshops, templates, and strategy in hitting a 122-day launch
• Real metrics: 1,125 videos uploaded, 87% usage (from 1%), 320 hours watched in 3 months
• Why PsychStream is now a strategic asset for both members and non-members

If you’re a medical association leader or digital education strategist, this case study is a must-listen for how to unlock engagement, non-dues revenue, and member value with existing content.

Chapters

00:00 - Intro: Meet Jill Brafford, Chief of Learning at AACAP

01:00 - AACAP’s Starting Point: Cassette Tapes to Digital Recordings

03:00 - Why Usage Stayed Flat Despite Strong Content

06:00 - The Post-COVID Pivot: Why Innovation Couldn’t Wait

09:00 - Board Approval, Internal Alignment, and IT Hurdles

13:00 - From First Email to “Yes”: The Serendipity of Timing

16:00 - Launching PsychStream: 122 Days, 1,125 Videos

19:00 - Evermed Workshops: Email, KPIs, and Revenue Strategy

22:00 - Early Results: 87% Usage and 320 Hours of Learning in 3 Months

25:00 - Group Purchases, Free Trials, and What’s Next

28:00 - Non-Member Reach: Extending Impact Beyond Psychiatrists

31:00 - Advice for Associations: Do the Homework, Then Move Fast

34:00 - Future Vision: CME, Short-Form Content, and New Revenue Models

37:00 - Closing Reflections: The Power of Engagement and Serendipity

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales call).

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About AACAP PsychStream: https://psychstream.aacap.org/